What is the number one trend in the college store and publishing industries?
At CAMEX 2013, we wanted to learn more about some of the trends in our evolving marketplace that are affecting the way we do business. We interviewed 40 college store managers and textbook buyers and asked the question: "What changes have you noticed in student buying behavior over the past 2-3 years?" 60% of our respondents said that students are bargain hunting online at Amazon and other websites. And, as a result of this trend, both college stores and publishers are losing student market share.
How can you minimize the impact of this trend?
Stores are making up lost revenue by earning affiliate fees on student sales from websites such as CengageBrain.com and by joining up with innovative companies, such as Verba Software, to keep students in their stores.Keep reading to learn how these partnerships can work for you!
Verba Software Comparison Tool
College stores are successfully regaining student market share by partnering with Verba Software,and using their Compare application, to provide a comparison shopping experience for students on the college store website. By showing students all of their options and giving them the ability to purchase from several retailers in one location, a new relationship is built between the student and the college store based on trust. The end result: 86.1% of all sales (dollars) through Verba Compare are won by campus stores.*
To offer your students Cengage Learning titles through Verba, contact Maxine Sarai,Account Manager (West of the Mississippi),firstname.lastname@example.org Chris Porter, Account Manager (East of the Mississippi),at email@example.com.
CengageBrain College Store Affiliate Program
If you choose to participate in the CengageBrain College Store Affiliate Program, there are two different ways you can maximize student marketshare and earn a commission while doing it.
Take advantage of our exclusive partnership with Verba
Cengage Learning is the only publisher who has a relationship with Verba. As a Verba affiliate,Cengage Learning eBook, eChapter and print rental options can be made available to your students through Verba Compare by simply turning on Verba's CengageBrain link. No work is required on your part, making this the easiest way to earn a 12% commission on student sales (15% for CACS stores).
Join our CengageBrain College Store Affiliate Program
Whether students want an eTextbook or just need a few eChapters, you can offer your students the options they are looking for through CengageBrain.You can do this while also earning a 12% commission through our affiliate program (15% for CACS stores).
Here's How it Works:
Create a CJ Affiliate Account
To join the CengageBrain College Store Affiliate Program, you will first need to create an account with the CJ Affiliate (formerly Commission Junction) affiliate network which facilitates sales tracking and payments. Stores like the fact that CJ Affiliate provides a better level of reporting detail on their sales transactions and that CJ Affiliate is easy to work with.If you had a CJ Affiliate account in the past, you'll more than likely be able to reactivate your old CJ Affiliate account.
Access instructions on how to create, or reactivate, your CJ Affiliate account.
For our College Store Customers with Nebraska's or MBS's Inventory Management Systems
Once you're signed up with CJ Affiliate and you've connected your CJ Affiliate account to CengageBrain, you will be able to post course-level links that alert your students to the alternate formats available to them through CengageBrain to supplement what your store already offers.Please refer to the following CengageBrain College Store Affiliate Program Implementation Instructions for our college store customers with Nebraska's or MBS's Inventory Management Systems.Access implementation instructions for the Nebraska Inventory Management System.
Access implementation instructions for the MBS Inventory Management System.
For our College Store Customers with Other Inventory Management Systems
Once you're signed up with CJ Affiliate and you've connected your CJ Affiliate account to CengageBrain, please refer to the CengageBrain College Store Affiliate Program Implementation Instructions for our college store customers with Proprietary or Other Inventory Management Systems(Follett and Ratex).Access implementation instructions for the Proprietary or Other Inventory Management Systems.
*VERBA Competitive Tools for Campus Retailers, page 8.