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Home > Marketing Tools > In-Store Merchandising

In-Store Merchandising

Posters

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Flyers

Shelf Tags

Product Shelf Tags


iChapters.com in-store merchandising tools
Shelf Tag CengageNOW
In-Store eBook Shelf Tag
Star Burst - eTextbooks at "store URL" - use with Avery 5995


Poster

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Use these stickers to discourage professors from selling review copies. Contact your Cengage Sales Representative for a supply of these stickers.

Why professors should not sell their review copies:

  • Review copies represent a major expense to publishers.
  • We have tried many alternatives (sample chapters, unbound pages, electronic access) but faculty tell us they want the actual book in their hands in order to make an adoption decision.
  • If a prof sells a review copy, that book then replaces the sale of a new book to students.
  • Selling review copies adds to the increased cost of textbooks for students.