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News You Can Use March 1, 2008 NEW In-Store eTextBook Program Students are buying eBooks...Are you selling eBooks? ANNOUNCING a new way to sell eTextBooks through your store! Cengage’s In-Store eTextBook program allows college stores to purchase physical stock and sell eTextBooks from their shelves. Purchase In-Store eTextBooks directly from Cengage and: Offer your students additional options in your store. How many titles have in-store eTextBooks? All iChapter eTextBooks are available as in-store eTextBooks. The attached list of titles are available now or can be reprinted in 1 - 2 weeks. Contact your sales Cengage Rep or Customer Service to place your order for eTextbooks not on this list. 
What is the price of the in-store eTextBooks? We recommended that the college store's price for the in-store eTextBook equal 50% off the suggested list price of the print version -- the same price charged on iChapters.com. The net price to bookstores is 15% off the suggested list price of the eTextBook. You can find pricing information included on the eTextBook title list on the Service Plus website. How do student purchasers activate their eTextBooks? After making their purchases at your store, students activate their eTextBook access codes on iChapters.com What is the benefit to the college store? Many stores have been asking us, “How can I sell your eTextBooks in my store?” Offer this choice to your students in your store this fall. To help you sell this new product line to your students, student marketing tools for in-store eTextBooks can be found on the Service Plus website’s iChapters.com page. What is the return policy on in-store eTextBooks? Our in-store eTextBooks are 100% returnable if they are in new and unopened condition. This allows stores to accept returns from students if the package has not been opened. What if I have a professor interested in a title that is not on the list? Let your Cengage Learning representative know which title your instructor requested and we will publish an in-store eBook version. Guide your students to iChapters.com to purchase those titles as ebooks and you can also earn “click-through” commissions for these sales by joining the iChapters.com affiliate program.
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