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Marketing Tools

Sell-Through: First Class In-Service Program


The following tools are designed to drive a greater % of the class enrollment to purchase the adopted course materials.


  • Student Flyers: This information will focus on how the technology component of the adoption will help improve class performance and assist the student in getting up and running.
  • Brainshark URLs: On the flyer, the students will be directed to a URL containing a narrated PowerPoint presentation for additional guidance and support.
  • WebTutor: Our Web Tutor products take advantage of your school's Web CT or Blackboard content management system. For targeted adoptions that include a Web Tutor title, our Thomson Learning representative will include an overview of its student benefits along with the specific information on how to get up and running.
  • InfoTrac: Many Thomson titles come with InfoTrac College Edition, providing students with an online 24/7 resource library. Our rep's class presentations include a focus on how InfoTrac provides solid value that assists students in succeeding in the course. Our goal is to drive student usage and satisfaction.


We hope you find these new tools to be helpful. Please feel free to contact us with any comments or suggestions.